Work out exactly what Etsy takes from each sale and what you keep. Built for digital product sellers, so there are no shipping-material or per-unit production surprises.
Margin: 88.1% of the gross sale.
Every listing costs $0.20 and renews every four months or after each sale. When an order comes in, Etsy takes a 6.5% transaction fee on the item price plus any shipping you charge, then Etsy Payments deducts roughly 3% + $0.25 in the US (rates vary by country). If the buyer arrived through an Etsy-purchased ad, Offsite Ads adds 12% for high-volume shops or 15% for everyone else.
Digital products have no per-unit cost, so the fee stack is the whole story — most sellers keep 85–90% of each sale. The lever that actually moves revenue is listing quality and volume: better titles, tags, and descriptions on more listings.
ListingPilot writes your Etsy titles, tags, and descriptions from the file you upload, publishes them to your connected stores, and tracks revenue per product so your real margin is always on screen.